Author Matt Yockey Make Ours Marvel | sku-55494971
No rating yet(0 ratings)Make Ours Marvel: Media Convergence and a Comics Universe is a hardcover in the World Comics and Graphic Nonfiction Series, listed as Author Matt Yockey Performing Arts Books, sku-55494971. The book traces Marvel's growth after the Fantastic Four launched its brand in 1961.
Within ten years, characters including Spider-Man, the Hulk, Iron Man, Captain America and the X-Men helped Marvel move past DC Comics in the comic book market. It follows Marvel's expansion since the 2000s into live-action films, television and streaming, including Iron Man, the Avengers, Daredevil and Jessica Jones. Disney now owns Marvel.
A dozen original essays discuss The Avengers as an all-star team book and a model for later films, efforts to develop female characters and readerships, and the company's attempts to renew its brand while giving fans continuity.
The book argues that crossing media boundaries and inviting audiences to participate in its narrative universe have helped Marvel succeed and will continue to influence storytelling.
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