Paul Wagner Wine All Manuals & Guides sku-622036322

Paul Wagner's hardcover Wine Sales and Distribution is listed under All Manuals & Guides as sku-622036322. The book presents a focused guide to personal wine-selling skills, drawing on principles and practices used by wine professionals. Its step-by-step approach covers building relationships, understanding customer needs, and presenting and delivering products efficiently.

The authors draw on more than six decades of combined research, consulting and teaching, along with interviews and interactions with sales professionals in wine and hospitality. They develop a consultative selling framework for people entering or advancing in wine sales, including distribution, retail, restaurant sommelier work and winery tasting rooms.