Paul Wagner Wine Sales & Selling Books sku-412637288
No rating yet(0 ratings)Paul Wagner's Sales & Selling Books listing sku-412637288 is Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach, a paperback guide to personal wine-selling skills. The authors explain how to build relationships, understand customer needs, and present products and sales pitches.
Their consultative selling framework draws on over six decades of combined research, consulting and teaching, as well as interviews and interactions with sales professionals in wine and hospitality. The book addresses careers in distribution, retail, restaurant sommelier sales and winery tasting rooms.
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