The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation, (Paperback)

Name: The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation, (Paperback)
Brand: Gordon R Foxall
SKU: prod_dfd0ec4b4d875babcad5231e
Price: 253.00 USD
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The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-Orientation, (Paperback) Author: Palgrave MacMillan ISBN: 9783030861087 Format: Paperback Publication Date: 2022-11-13 Page Count: 376

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