The R&l Mass Communication Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, (Paperback)

The R&l Mass Communication Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, (Paperback) Author: Rowman & Littlefield Publishers ISBN: 9780742555457 Format: Paperback Publication Date: 2007-09-21 Page Count: 220

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The R&l Mass Communication Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, (Paperback)
$111.00