Michael J Goff All Manuals & Guides sku-2589150 Book

The Money Primary, a hardcover listed under All Manuals & Guides, is by Michael J Goff (SKU sku-2589150). It examines the early presidential nomination campaigns of 1988 and 2000, focusing on fundraising and media coverage as tests of candidate viability. The book describes those races as the only nomination contests since the reforms of the 1970s without an incumbent president on the ballot.

It anticipated the same situation in 2008 and suggested, based on the earlier races, that the 2008 campaign would be in full swing by 2006, three years before Election Day.