Michael A Noll | All Manuals & Guides | sku-31132309

The Evolution of Media is a hardcover listed under Michael A Noll All Manuals & Guides as sku-31132309. It introduces the history of communication media and considers mass media, including radio, television and print, alongside interpersonal media such as telephony, computer communication and newer technologies.

Its first part traces media technology; the next two develop a taxonomy and compare technological requirements, applications and other elements. The fourth offers a method for predicting the success of new media products and services, with sample analyses.

The book is intended as a supplement for foundational courses in mass communication and communication history and as an introduction for other interested readers.