THAMES and HUDSON All Books: Ad Concept Book sku-604089197
No rating yet(0 reviews)THAMES and HUDSON lists Pete Barry's The Advertising Concept Book under All Books as sku-604089197. This third edition expands its chapters on interactive and integrated advertising and adds a chapter on branded social media. It includes fifty new illustrations of campaigns and covers copywriting, the creative process, agency work and strategies for different media.
Exercises let readers assess their own ads and others' work. Barry also discusses ways to develop an ad idea, starting with what to say, whom to address and how to say it. Over 500 rough sketches drawn by Barry cover fifty years of international award-winning campaigns and illustrate the book's view that strong ideas endure.
Description
Description
Shipping & Returns
Shipping & Returns
Customer ratings and reviews
0 reviews
Share your experience
Checking your account…
No customer reviews yet. Be the first to share your experience.
Customer questions and answers
Ask about this product. Shipping, orders, and account issues belong with customer support.
Sign in or register to ask or answer.
No matching approved questions. Be the first to ask.
