Christina Meyer Yellow Kid Comics | sku-930204868 Book

Christina Meyer's Producing Mass Entertainment: The Serial Life of the Yellow Kid is a hardcover listed under Collectible Comics N.E., SKU sku-930204868. Part of Studies in Comics and Cartoons, it examines the Yellow Kid's popularity across media and the role of full-color Sunday newspaper supplements in making comics a widely distributed part of American consumer culture.

Meyer looks at newspaper comics' aesthetic principles and the roles of advertising agencies, toy manufacturers, actors and retailers in the character's career. The book also considers how comic characters and other cultural products are created and circulated through merchandising.