Wiley X All Books Strategic Market Mgmt sku-5097221043
No rating yet(0 reviews)Wiley X All Books lists Strategic Market Management, SKU sku-5097221043 and ISBN 9781119802860, as a new English-language trade paperback with glued binding. This 12th edition has 480 pages. David Aaker and Christine Moorman cover how to identify, select, implement and adapt market-driven business strategies for profitable growth.
The book uses concepts, frameworks, tools and case studies to address strategic marketing decisions. Revised chapters focus on growth and branding, with examples and approaches to environmental analysis, offering market selection and target market selection. Digital marketing topics include the metaverse, algorithmic bias, augmented reality, influencers and gamification.
The book is intended for strategic marketing and related courses, as well as MBA and EMBA students, managers, planning specialists and executives.
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