Sony 77” BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B) — 2025 Model

Discover deep blacks and striking highlights from over 8 million self-lit pixels, each precisely controlled for exceptional contrast. The XR Processor™ analyzes and enhances every scene in real time to boost color, contrast and clarity, while billions of accurate colors reproduce subtle, lifelike shades. XR Clear Image™ restores lost detail in HD and digital sources, and XR OLED Motion™ delivers blur-free action for sports and fast-moving scenes. Enjoy immersive sound that matches the picture with Acoustic Surface Audio+™, which uses the entire screen as a speaker. Voice Zoom 3™ brings dialog forward so voices stay clear in busy scenes. When paired with a compatible BRAVIA Theater sound system, Acoustic Center Sync further sharpens center-channel presence and dialog clarity. For a cinematic experience, this TV supports Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®. Built on Google TV™, this 77” class BRAVIA XR8B gives you centralized access to apps like Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll and many more. Use Google Assistant™ to search and control the TV with your voice. Stream from your devices via AirPlay® 2 and Chromecast built-in™. Download the SONY PICTURES CORE app (formerly BRAVIA CORE) for free — streaming package sold separately — and access the largest IMAX® Enhanced collection. Studio-calibrated picture modes are specially tuned for Netflix, Prime Video and SONY PICTURES CORE (formerly BRAVIA CORE). Designed with gamers in mind, the K-77XR8B includes PlayStation® 5-friendly features such as Auto HDR Tone Mapping and Auto Genre Picture Mode to optimize visuals automatically. The Game Menu consolidates gaming picture settings and assist features for quick access. HDMI 2.1 capabilities include 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM) for high-performance gameplay. Control and troubleshoot from your phone with the BRAVIA Connect app to adjust volume, picture settings and more. The premium four-way stand offers flexibility with two low-profile positions for wide or narrow furniture and two raised positions to accommodate a soundbar. Model: K-77XR8B, 2025 Model.