Gary Armstrong All Books Principles Marketing sku-55482089
No rating yet(0 reviews)Gary Armstrong's Principles of Marketing is a hardcover text for marketing courses, listed under All Books as SKU sku-55482089. Kotler and Armstrong use a customer-value framework to explain customer relationships and engagement. The revised 17th Edition includes examples of companies using digital technologies.
MyLab Marketing is an online homework, tutorial and assessment program available separately; it is not included with this standalone book. Students seeking a bundled copy should ask their instructor for the correct package ISBN and Course ID. The listed text-and-MyLab package is 0134642317 / 9780134642314.
Its components are Principles of Marketing, 013449251X / 9780134492513, and the MyLab Marketing access card, 0134518284 / 9780134518282.
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