Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing, (Hardcover)
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing, (Hardcover) Author: Praeger ISBN: 9780899309842 Format: Hardcover Publication Date: 1996-08-20 Page Count: 280
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