Patricia H Thornton Markets from Culture sku-33550070

Patricia H Thornton's Markets from Culture, sku-33550070, is listed under Ages 9-12 Kids' Books. It examines how institutional logics, the governing principles of societal sectors, influence organizational decisions. The book argues that changes in those logics shift executives' attention toward different problems, solutions and market characteristics.

Using qualitative and quantitative data from the 1950s to the 1990s, it traces higher-education publishing's move from independent domestic publishers building book markets through personal networks to international conglomerates building them through corporate hierarchies.

It links cultural analysis with decision making to develop a theory of attention and applies that theory to changes in leadership, strategy and structure across professional services industries.