Unbranded Marketing Essentials All Books sku-937822926
No rating yet(0 reviews)Marketing Essentials by Sally Dibb and Lyndon Simkin is a new English-language paperback, edition 2, with ISBN 9781408073681. Intended for college and higher education, it explains the nature of marketing and the complexities of the marketplace. The book moves from market analysis through the recommendation and implementation of a marketing strategy.
It is suited to introductory undergraduate and MBA marketing modules, as well as courses in strategic marketing, marketing analysis and marketing management. Listed as Unbranded in All Books; SKU sku-937822926.
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