How to make a Western brand successful in China : should it rely on its Western image or adapt to its products' market? (Paperback)

Name: How to make a Western brand successful in China : should it rely on its Western image or adapt to its products' market? (Paperback)
Brand: Isabelle Idrac
SKU: prod_cb7707527ea3b9b786ae2713
Price: 133.00 USD
Availability: InStock

• Author: Isabelle Idrac • ISBN:9783656477082 • Format:Paperback • Publication Date:2013-08-09

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How to make a Western brand successful in China : should it rely on its Western image or adapt to its products' market? (Paperback)—

$133.00

Price unavailable

How to make a Western brand successful in China : should it rely on its Western image or adapt to its products' market? (Paperback)—

$133.00