Great Thinkers in Marketing The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding, (Hardcover)

Great Thinkers in Marketing The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding, (Hardcover) Author: Palgrave MacMillan ISBN: 9783031880742 Format: Hardcover Publication Date: 2026-01-18 Page Count: 508You may also like Brand Management: Mastering Research, Theory and Practice, (Hardcover).