Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globaliza, (Hardcover)

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globaliza, (Hardcover) Author: Palgrave MacMillan ISBN: 9781137333315 Format: Hardcover Publication Date: 2013-11-19 Page Count: 181

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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globaliza, (Hardcover)
$189.00