Paul-Brian McInerney All Books sku-24751770 Hardcover
No rating yet(0 reviews)In the hardcover book From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market, Paul-Brian McInerney traces the Circuit Riders, activists who worked to help nonprofits cross the digital divide. Within a decade, their movement gave rise to a market of technology assistance providers for nonprofits.
The book contrasts the activists' grassroots commitment to a cause with the social enterprises that followed, combining nonprofit values with for-profit business principles. Through historical-institutional analysis, McInerney examines how movement values persist as entrepreneurs displace activists.
He also considers what this shift means for activists and enterprises in other moral markets, such as organic food. Listed under All Books. SKU: sku-24751770.
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