Aveda Blue Malva Shampoo For All Hair Shades, 33.8 oz

Neutralizes Brassiness: Formulated with blue malva flower extract and other natural ingredients to neutralize brassy tones in blonde, gray or silver hair. Enhances Cool Tones: Brightens and enhances cool tones in hair, leaving it with a luminous and vibrant appearance. Gentle Cleansing: Provides gentle cleansing to the hair and scalp, effectively removing impurities and buildup without stripping away natural oils. Moisture Balance: Helps maintain the moisture balance of the hair, leaving it hydrated, soft, and manageable. Plant-Based Formula: Infused with plant-based ingredients that are cruelty-free and environmentally friendly, aligning with Aveda's commitment to sustainability.