Goldvarg GC-045A 1948 Multicolor Unisex sku-454067681

Goldvarg GC-045A is a Multicolor, Unisex entry in Play Vehicles & Toy Cars. SKU: sku-454067681; UPC: 850019789188. This new, officially licensed 1/43 scale resin model depicts a 1948 Chevrolet Fleetmaster Woodie Station Wagon in Como Blue with a Black Top, sold as the "Ltd Ed 240 pcs" model. The limited edition comprises 240 pieces worldwide.

It comes in a new box and a plastic display showcase, has real rubber tires and a detailed interior and exterior, and measures approximately 4.75 inches long. The model has no openings. Louis Chevrolet and ousted General Motors founder William C. Durant founded the Chevrolet Motor Car Company on November 3, 1911.

Durant used it to acquire a controlling stake in General Motors through a reverse merger on May 2, 1918, returning to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan chose Chevrolet as GM's volume brand, following his maxim "a car for every purse and purpose."

Chevrolet sold mainstream cars against Henry Ford's Model T in 1919 and overtook Ford as the best-selling car in the United States by 1929. Durant introduced the Chevrolet bowtie logo in late 1913. The Chevrolet Story, a company publication from 1961, says he conceived it after seeing a repeating wallpaper pattern in a French hotel in 1908.

He tore off a piece of the Sport Wallpapers to show friends, thinking it would make a good car nameplate. In a 1986 issue of Chevrolet Pro Management Magazine, Durant's widow Catherine gave a different account: while they were on holiday in Hot Springs, Virginia, in 1912, Durant saw a newspaper design in their hotel room and said, "I think this would be a very good emblem for the Chevrolet."

She did not clarify what the motif was or how it was used.